This is a set of three images i created for PARLE NIMKIN ads. The client wanted to use it in various sizes for outdoor and print. I had to work in a way where the layout can be mutated and yet the essence remains the same. Finally i opted to work on individual characters and background pieces in as many layers as possible so later it can be adopted in various sizes. The three ads were set to release in three different states but later on the client released the ad in more places. This was lot of work happening very fast but it was real good fun...I enjoyed this entire assignment very much. There is lot of bad drawing in there i need to work towards not repeating the same mistakes again.
I am based in mumbai and working as a freelance illustrator/concept artist. So far i have provided illustration and animation work for Virgin comics, Grey worldwide, Lowe, Publicis ambience, Mtv,Vh1, Saatchi & Saatchi,Hungama tv etc.